This assignment is a collaboration of two subjects.
English 2 requires a report and presentation & EPC requires a presentation.
English 2 assignment
- Form a group with maximum 5/6 members (one member will be the group leader).
- Select 2 businesses within the same industry for research purposes.
- You will conduct preliminary research (via books, internet, newspaper, etc.) and gather background information on your chosen businesses before the interview.
- Prepare your interview questions carefully and please see your instructor to ensure that you are on the right track.
- Each group will submit a 2500-3000-word report (excluding cover page and references) based on their chosen research area.
- Show your findings in a verbal presentation of 10-minute length.
Effective Public Communication assignment
Choose any TWO businesses your choice and describe the following:
- Background information about the businesses.
- Analysis in terms of competitors, obstacles or challenges, nature of business and strategies used.
- Recommendation – future plans, expansion and ways to sustain the business.
We decided to do a comparative research on two businesses from the bicycle industry. The first is Cyclon Cycle Ind Sdn Bhd and the other is KSH Bicycle (TTDI) SDN. BHD. To be able to write a research report with complete information we had to carefully plan the questions we want to ask in the interview. Asking the wrong questions or ‘weak’ questions can make the process of writing the report harder. The thing I have learned from conducting the interview is to ask the questions clearly and make sure the interviewee understands what the question means. The reason is we have some questions that aren’t answered properly and it hindered us in the preparation of the report. Besides that, I also learned that we should make sure the interviewee is relaxed and comfortable because they can’t answer properly when they are nervous. I think one useful way is to avoid having our body facing them and rather position our body that it faces the same direction as the interviewee. It creates a feeling that we’re on the same team as them rather than enemies.
During the preparation of the report, I have learned how to research a particular subject and compile them together. I also learned how to compare the information we have gathered by using a table since the difference can be seen easily. From the table, we can make a conclusion on which business is more commercially successful. The recommendations are then given based on their weakness that can be seen from the information we collected.
As for the presentation, I learned we need to ensure our slides are interesting and easy to read as our comparison table was using a small sized font. The heading should be there for each slides as well to allow the audience to know we are still on the same topic. The slides should have minimal amount of words and more visuals. This ensures the audience pays attention to what we’re presenting rather than reading from the slide. Being spontaneous and confident while presenting is important as well.
To conclude, I have learned a lot on interviewing to collect information, analysing the information to reach a conclusion and presenting the information to an audience.
Interview Video:
Presentation Video:
Presentation Slide:
Report: